Harrison Painter
Gen Y Picks the Mobile Web

Seems a bit obvious to me, but always nice to have studies that support. Your thoughts?

Amplify’d from www.prnewswire.com
Generation Y Chooses the Mobile Web

Results from 300,000-person survey published in new State of the Mobile Web report

Some highlights:

- Almost 90% of respondents in the United States aged 18-27 have used their phones to share pictures. Of the profiled countries, Vietnam—at 67%—had the lowest use of mobile phones to share pictures.

- Respondents in the United States are least likely to have asked someone out on a date via SMS (44%). Respondents in China (84%), Germany (84%) and Vietnam (83%) are most likely to have used SMS texts to ask someone out on a date.

- Generation Y in both China and the United States share a disdain for printed newspapers. 53% of respondents in the United States and 57% of respondents in China rarely or never read physical newspapers.

- Watch your privacy policies. Respondents in South Africa (49%) and the United States (44%) were somewhat to very uncomfortable sharing their personal information online.

Read more at www.prnewswire.com